{"id":3592,"date":"2024-09-18T16:47:36","date_gmt":"2024-09-18T14:47:36","guid":{"rendered":"https:\/\/mastr.be\/wicked\/"},"modified":"2025-09-04T09:30:52","modified_gmt":"2025-09-04T07:30:52","slug":"wicked","status":"publish","type":"post","link":"https:\/\/mastr.be\/en\/wicked\/","title":{"rendered":"WICKED"},"content":{"rendered":"<p>WICKED is undoubtedly one of the most anticipated films of this fall. With MASTR, we started building up the story for Universal Pictures as early as September &#8217;24. We kicked things off with a search for passionate musical lovers and the biggest Ariana Grande fans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WICKED is undoubtedly one of the most anticipated films of this fall. With MASTR, we started building up the story for Universal Pictures as early as September &#8217;24. We kicked things off with a search for passionate musical lovers and the biggest Ariana Grande fans.<\/p>\n","protected":false},"author":2,"featured_media":3579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<link rel=\"canonical\" href=\"https:\/\/mastr.be\/en\/wicked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WICKED - MASTR\" \/>\n<meta property=\"og:description\" content=\"WICKED is undoubtedly one of the most anticipated films of this fall. With MASTR, we started building up the story for Universal Pictures as early as September &#8217;24. We kicked things off with a search for passionate musical lovers and the biggest Ariana Grande fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mastr.be\/en\/wicked\/\" \/>\n<meta property=\"og:site_name\" content=\"MASTR\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T14:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T07:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mastr.be\/wp-content\/uploads\/2024\/09\/WICKED-MOVIE-MASTR-INFLUENCERS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mastr.be\/en\/#website\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"MASTR\",\"description\":\"Influencer management and strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/mastr.be\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/wicked\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/mastr.be\/wp-content\/uploads\/2024\/09\/WICKED-MOVIE-MASTR-INFLUENCERS.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/wicked\/#webpage\",\"url\":\"https:\/\/mastr.be\/en\/wicked\/\",\"name\":\"WICKED - MASTR\",\"isPartOf\":{\"@id\":\"https:\/\/mastr.be\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mastr.be\/en\/wicked\/#primaryimage\"},\"datePublished\":\"2024-09-18T14:47:36+00:00\",\"dateModified\":\"2025-09-04T07:30:52+00:00\",\"author\":{\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\"},\"breadcrumb\":{\"@id\":\"https:\/\/mastr.be\/en\/wicked\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mastr.be\/en\/wicked\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mastr.be\/en\/wicked\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/wicked\/\",\"url\":\"https:\/\/mastr.be\/en\/wicked\/\",\"name\":\"WICKED\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\",\"name\":\"Mathieu Santy\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a687d68fc902573eece90aa5a591fded?s=96&d=mm&r=g\",\"caption\":\"Mathieu Santy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/3592"}],"collection":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/comments?post=3592"}],"version-history":[{"count":3,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/3592\/revisions"}],"predecessor-version":[{"id":3835,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/3592\/revisions\/3835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media\/3579"}],"wp:attachment":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media?parent=3592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/categories?post=3592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/tags?post=3592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}