{"id":4242,"date":"2026-06-23T14:28:10","date_gmt":"2026-06-23T12:28:10","guid":{"rendered":"https:\/\/mastr.be\/?p=4242"},"modified":"2026-06-23T14:28:10","modified_gmt":"2026-06-23T12:28:10","slug":"influencer-livestreams","status":"publish","type":"post","link":"https:\/\/mastr.be\/en\/influencer-livestreams\/","title":{"rendered":"Influencer livestreams"},"content":{"rendered":"<p>Combining retail with livestreaming? A phenomenon that originated in China and made its way to Sint-Niklaas, turning Waasland Shopping into a true trendsetter in Flanders. With the MASTR touch, we brought the concept of live commerce to life and elevated it to the next level by seamlessly integrating it with influencer marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining retail with livestreaming? A phenomenon that originated in China and made its way to Sint-Niklaas, turning Waasland Shopping into a true trendsetter in Flanders. With the MASTR touch, we brought the concept of live commerce to life and elevated it to the next level by seamlessly integrating it with influencer marketing.<\/p>\n","protected":false},"author":2,"featured_media":4222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<link rel=\"canonical\" href=\"https:\/\/mastr.be\/en\/influencer-livestreams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer livestreams - MASTR\" \/>\n<meta property=\"og:description\" content=\"Combining retail with livestreaming? A phenomenon that originated in China and made its way to Sint-Niklaas, turning Waasland Shopping into a true trendsetter in Flanders. With the MASTR touch, we brought the concept of live commerce to life and elevated it to the next level by seamlessly integrating it with influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mastr.be\/en\/influencer-livestreams\/\" \/>\n<meta property=\"og:site_name\" content=\"MASTR\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T12:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mastr.be\/wp-content\/uploads\/2026\/06\/Waasland-Shopping-Jael-Ost-Jaellive-Four-Real-MASTR-livestream.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mastr.be\/en\/#website\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"MASTR\",\"description\":\"Influencer management and strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/mastr.be\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/mastr.be\/wp-content\/uploads\/2026\/06\/Waasland-Shopping-Jael-Ost-Jaellive-Four-Real-MASTR-livestream.png\",\"width\":1920,\"height\":1020},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/#webpage\",\"url\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/\",\"name\":\"Influencer livestreams - MASTR\",\"isPartOf\":{\"@id\":\"https:\/\/mastr.be\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/#primaryimage\"},\"datePublished\":\"2026-06-23T12:28:10+00:00\",\"dateModified\":\"2026-06-23T12:28:10+00:00\",\"author\":{\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\"},\"breadcrumb\":{\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mastr.be\/en\/influencer-livestreams\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/\",\"url\":\"https:\/\/mastr.be\/en\/influencer-livestreams\/\",\"name\":\"Influencer livestreams\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\",\"name\":\"Mathieu Santy\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a687d68fc902573eece90aa5a591fded?s=96&d=mm&r=g\",\"caption\":\"Mathieu Santy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4242"}],"collection":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":1,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"predecessor-version":[{"id":4243,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4242\/revisions\/4243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media\/4222"}],"wp:attachment":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/tags?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}