{"id":4286,"date":"2026-04-17T13:34:49","date_gmt":"2026-04-17T11:34:49","guid":{"rendered":"https:\/\/mastr.be\/?p=4286"},"modified":"2026-07-07T13:35:09","modified_gmt":"2026-07-07T11:35:09","slug":"sheep-detectives","status":"publish","type":"post","link":"https:\/\/mastr.be\/en\/sheep-detectives\/","title":{"rendered":"Sheep Detectives"},"content":{"rendered":"<p>For Sony Pictures Belgium, we brought a mystery to life. Rather than creating a traditional movie promotion, we turned the release of <em>Sheep Detectives<\/em> into a real-life whodunit on an actual farm. A carefully selected group of family influencers and their children stepped into the role of detectives, searching for clues across an idyllic countryside setting. Their adventure ended with a surprise no one saw coming: an elegant high tea served right in the middle of the meadow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Sony Pictures Belgium, we brought a mystery to life. Rather than creating a traditional movie promotion, we turned the release of Sheep Detectives into a real-life whodunit on an actual farm. A carefully selected group of family influencers and their children stepped into the role of detectives, searching for clues across an idyllic countryside [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<link rel=\"canonical\" href=\"https:\/\/mastr.be\/en\/sheep-detectives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sheep Detectives - MASTR\" \/>\n<meta property=\"og:description\" content=\"For Sony Pictures Belgium, we brought a mystery to life. Rather than creating a traditional movie promotion, we turned the release of Sheep Detectives into a real-life whodunit on an actual farm. A carefully selected group of family influencers and their children stepped into the role of detectives, searching for clues across an idyllic countryside [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mastr.be\/en\/sheep-detectives\/\" \/>\n<meta property=\"og:site_name\" content=\"MASTR\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T11:34:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T11:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mastr.be\/wp-content\/uploads\/2026\/07\/Sheep-Detectives-1680x822.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"822\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mastr.be\/en\/#website\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"MASTR\",\"description\":\"Influencer management and strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/mastr.be\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/mastr.be\/wp-content\/uploads\/2026\/07\/Sheep-Detectives.png\",\"width\":1920,\"height\":939},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/#webpage\",\"url\":\"https:\/\/mastr.be\/en\/sheep-detectives\/\",\"name\":\"Sheep Detectives - MASTR\",\"isPartOf\":{\"@id\":\"https:\/\/mastr.be\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/#primaryimage\"},\"datePublished\":\"2026-04-17T11:34:49+00:00\",\"dateModified\":\"2026-07-07T11:35:09+00:00\",\"author\":{\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\"},\"breadcrumb\":{\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mastr.be\/en\/sheep-detectives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/\",\"url\":\"https:\/\/mastr.be\/en\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mastr.be\/en\/sheep-detectives\/\",\"url\":\"https:\/\/mastr.be\/en\/sheep-detectives\/\",\"name\":\"Sheep Detectives\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mastr.be\/en\/#\/schema\/person\/e143a89a3a5360d783a323156c6cde70\",\"name\":\"Mathieu Santy\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mastr.be\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a687d68fc902573eece90aa5a591fded?s=96&d=mm&r=g\",\"caption\":\"Mathieu Santy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4286"}],"collection":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/comments?post=4286"}],"version-history":[{"count":1,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4286\/revisions"}],"predecessor-version":[{"id":4287,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/posts\/4286\/revisions\/4287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media\/4270"}],"wp:attachment":[{"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/media?parent=4286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/categories?post=4286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastr.be\/en\/wp-json\/wp\/v2\/tags?post=4286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}