A solid workout challenge based on the real workout of Mr. Dwayne Johnson himself? Our selected content creators knew what to do with that. Together with marketing agency Day One, we worked out three Belgian variations for Warner Bros, from unbearably heavy to enormously humorous. A creative way to highlight the home entertainment release of Black Adam!
The right match + the right content = over 300,000 organic views!
In addition, the videos on TikTok were also supported through Spark Ads.
As a result, we achieved an additional 150,000 or so views.