Deadpool & Wolverine
Together with marketing agency Day One, we ensured a packed IMAX theater for Kinepolis and Marvel Belgium (Disney)—and even added a unique live bonus on Twitch! Deadpool wouldn’t wast too many words on this case though… or maybe he would? Either way, we’ll make sure there are plenty of visuals to capture the vibe:
Exclusive fan screening
We sought out the biggest Deadpool and Wolverine fans to fill the Brussels IMAX theater. And if they were excited for this third film about the anti-hero..! The energy in the room was phenomenal, leading to a wave of online posts from our invited influencers. This resulted in an ROI of over 227%!
Twitch Livestream
As red icing on the yellow cake, we got to create a livestream on Twitch during the reception of the event. The similarities between the immortal Deadpool and Michiel Vandeweert were too strong not to celebrate him as a huge fan. While we celebrated his life on Twitch, we brought a variety of special guests to the stage. The guys from Game Kast were the best hosts we could have asked for, and we had appearances from Maximiliaan Verheyen, Ender Scholtens, CasualGorilla, and William Boeva. Each of them, of course, had their own (funny) challenge to keep the show in a good.. flow!
