Starting a TikTok account is not something you just do. With insights on trends and what’s working well or not on the platform, we set to work on Ice Mountain Adventure Park’s account. With indoor skiing, indoor skydiving, a nice lounge bar and a cozy restaurant, there is a lot to show!
An account with 60 followers on which a few videos were posted a year ago. That was the situation we started with.
Our research and 9 elaborate videos to bridge a period of a month were an immediate hit. This video already reached more than 165,000 views after which the first new followers also quickly followed.
Average of 30,000 views
The videos were based on the various activities of Ice Mountain, as well as on viral sounds and different approaches. When planning the videos, we always made sure there was enough variety in the different activities to get the audience excited, just before the busy Wednesday afternoons and weekends. Ice Mountain’s previous videos had an average of 350 views and our new videos had an average of almost 30,000 views!