WICKED
WICKED is undoubtedly one of the most anticipated films of this fall. With MASTR, we started building up the story for Universal Pictures as early as September ’24. We kicked things off with a search for passionate musical lovers and the biggest Ariana Grande fans.
Planting seeds
Those eagerly awaiting the film have probably already discovered the first trailers, and so did our carefully selected creators! When new footage was released, they immediately shared their excitement and opinions on Instagram. To wrap it up, they hinted at an ongoing collaboration leading up to the WICKED premiere. So, expect more of that soon!
