For 30 years, Action has been the cheapest in Europe and they celebrate this with low prices, of course, but also with super deals and fun contests throughout the year. In the Benelux, Marie Smeets is known for her TikTok videos around the store. The main reason why she’s the new, official ambassador throughout the year! A logical, and without doubt, the best choice for the retail chain.
1 minute of free shopping
To kick off the festive year in 2023, Action immediately launched a contest where consumers can win 1 minute of free shopping throughout the month of January. Who better than Marie Smeets to highlight this by grabbing products for one minute off the shelves herself!
In just 2 days, these two videos immediately popped towards 1 million organic views on her TikTok account!