For Mattel, in collaboration with marketing agency Day One, we went looking for the most suitable ambassador for the new Monster High dolls. The international launch event took place at a unique location in London for which we engaged the creative Kamilla Steczkowska to portray the whole event. The campaign for Monster High will continue through October 2023 with Kamilla as ambassador.
Launch in London
Kamilla works on major film sets in London, so the link to send her to the launch party as a Belgian creator was quickly made. In October, you can discover more of Monster High on her TikTok account.