After the successful campaign around the fourth movie, media agency Day One and MASTR joined forces again to launch the fifth and final title as well! This time, on behalf of Belga Films, we took the carefully selected and diverse group of creators to Amsterdam to attend the big avant-premiere of After Everything.
Authentic coverage for the win
Belga Films went full out to let the audience know that After Everything is now playing in theaters! The influencers were very well taken care of in order to fully enjoy the event. Transportation to the center of Amsterdam, a luxury hotel, a delicious meal together, being the first to see the film at an exclusive location… It all contributed to beautiful content on TikTok and Instagram with a lot of extra stories posted by the creators out of their own enthusiasm. Followers were also involved beforehand in choosing their outfit in function of the red carpet, so everyone was already looking forward to the results!