Network fire department
The Fire Department Network is for the first time foregoing traditional media to involve influencers in their communication efforts. Our objective? Reach out to youth and young adults, motivate them to volunteer, and restore respect for the profession!
Content creation
With the participation of familiar faces: Yemi Oduwale, Marie Smeets, and Gerben Tuerlinckx, we headed to the actual barracks of Mechelen and the Paulo fire academy in Ghent to create authentic content. We produced truthful visuals that demonstrate what volunteers may experience and accomplish with all necessary facilities, including the correct safety measures.
Content collaboration
In addition to the professional videos produced by our camera crew, the creators were also given the opportunity to create content that reflects their own experiences, which are close to themselves. For example, Gerben often works on the ‘Frituursnack of the week,’ where things can sometimes go wrong with frying fat, Yemi tested his fitness against an established firefighter, and Marie was allowed to choose her ‘Outfit of the Day’ with her typical playful approach.
All footage is also supported with media budget and deployed by various fire brigades to support recruitment throughout the year. Keep an eye on their social media to discover the videos.