In 2022 and 2023, the City of Kortrijk enlisted influencers for the first time to promote their Easter Fair in which they also immediately teamed up with MASTR. With no fewer than 133 attractions, this is one of the largest fairs in Belgium, but the local hospitality industry was not forgotten in this campaign. Not only did we work out the influencer strategy, but also the advertisements and the management of the social media content plan were in our hands. This way, the content of our diverse selection of influencers was also used on the own channels of the Easter Fair and Stad Kortrijk, resulting in two top editions!
Check out some of the publications:
A lot of influencers processed their visit to the Easter Fair in their own creative way:
MASTR also provided the development of some of its own videos that were posted on the channels of the Easter Fair and Stad Kortrijk itself.