The international BOTI works with MASTR for both its own and external products to engage the Belgian influencer market. For the “Goo Jit Zu” brand, we have been taking many different editions under our wing since 2022 to activate the most creative content creators.
From Shifters to Jurassic World
Every year, a lot of new editions from Goo Jit Zu are released. These can range from in-house productions where the cosmic warriors can change color, to collaborations with Marvel and Universal. So plenty of reasons to create and maintain TikTok ambassadors with great products. In addition, all videos are also used as advertisements for the brand. Together the views went up to more than 1 million!
Glow in the Dark
In 2023, the focus is on the new Glow in the Dark edition. To highlight this series, we again continued working with our 3 TikTok ambassadors. Repetition on their channel is a strength for the recognition and image of the Goo Jit Zu!