In November and December 2022, we had the opportunity to give several influencers a taste of indoor skiing and skydiving at the beautiful Ice Mountain Adventure Park. The location has so much to offer that creators were there for a whole day with their day pass for the slopes, their first lessons for flying in the air tube, including a visit to the restaurant and the cozy lounge bar. Due to the positive experience of all parties, we are pulling the campaign further through 2023 with an always-on strategy!
Although Ice Mountain attracts audiences from West Flanders to Brussels, we kept the focus pretty close to home. We didn’t only look at West Flanders, but also Ghent, Wallonia and even northern France received the necessary attention via influencers since Ice Mountain is located at the French border. The attractive offer and unforgettable experience are just perfect for a lot of great content!