In function of the latest animation movie “TMNT: Mutant Mayhem,” BOTI is releasing a lot of new official toys. Ranging from a pizza-shooting van, fun roleplay sets, figurines that can scream out typical quotes to a gigantic play set including a deathride… Full of nostalgia, we enthusiastically set to work in Belgium to go a step further than a standard unboxing of the items.
We have to be fair.. It took us a while to get a pizza challenge out of our heads, but the deathride found in the Turtles’ important play set gave us other ideas. After all, with the adventure toys, kids don’t just play indoors, especially when they discover the roleplay sets. That’s why we took 3 selected influencers to a high ropes course for ninja training in the open air, after of course attending the official premiere of the film at Kinepolis Antwerp.
For each creator we wrote out a unique concept, each based on a specific toy that had to be in the spotlight, but where the influencers all appear in each other’s video. The crossover also stands out well this way, on a platform like TikTok. The genuine friendship between the three also helps convey the right vibe without having to force the fun. Guidance on site and help with filming was also provided from our side, and finally, the videos were still used as advertisements on TikTok itself.