Jaëllive: Rate The Trend
Combining retail with livestreaming? A phenomenon that originated in China and made its way to Sint-Niklaas, turning Waasland Shopping into a true trendsetter in Flanders. With the MASTR touch, we brought the concept of live commerce to life and elevated it to the next level by seamlessly integrating it with influencer marketing.
Livestream
Every first Wednesday of the month, Waasland Shopping ambassador Jaël Ost welcomed a co-host in a branded, TikTok-friendly setting to discover the trendiest products across a wide range of categories. From funny taste tests to entertaining storytimes, every session was broadcast and monitored by our team on Waasland Shopping’s TikTok account, live from the shopping centre itself. Besides introducing viewers to the latest trends and exclusive in-store discounts in an engaging and accessible way, the audience actively interacted with the co-hosts throughout the stream. And last but certainly not least: each livestream featured €500 worth of giveaways for the viewers.
Influencer marketing
To ensure the live commerce concept also delivered on marketing objectives, we selected nine influencers to join Jaël Ost as co-hosts: Elias Verwilt, Liesl Ost, Four Real, KassaTicket, Stien Edlund, Maximiliaan Verheyen, Bert de Kock, Kobe Peeters and Shauni Van Impe. These creators activated their own communities and encouraged their followers to tune in, allowing us to welcome a broad audience for every edition and build a truly community-driven experience. In addition to generating strong results for the livestreams themselves, the influencers’ social media channels provided valuable extra visibility for the campaign.
Content & paid media
Curious to see what these livestreams looked like? All episodes are available on YouTube, so be sure to catch one! Each livestream was professionally captured, resulting in a wealth of high-quality content for Waasland Shopping’s social media channels. To maximise impact beyond the live moment, we strategically supported these posts with carefully allocated media budgets, ensuring continued visibility among the target audience long after the livestream had ended.
