Sofia the First: Royal Magic
We had the honour of welcoming none other than Sofia the First to the heart of Brussels. Our youngest guests had the opportunity to transform themselves into princes and princesses before enjoying the first two episodes of Royal Magic on the big screen.
A magical day
Hosting a Dutch- and French-speaking screening for around 30 families to spotlight the brand-new series may sound like a straightforward assignment, but as always, every detail had to be just right to create the perfect atmosphere. The official Princess travelled all the way from Disneyland Paris with her team, meaning transportation, security, room temperatures and scheduled breaks all had to be flawlessly coordinated. Finding the ideal venue capable of hosting both the event activities and the screening was therefore a crucial part of the project.
The activities and catering were entirely inspired by the new series and tailored to children aged two to five, while making sure parents were equally taken care of. Once again, our unique database proved invaluable, allowing us to identify exactly which families would be the perfect fit for this experience. Combined with our personal approach, the result was an incredible turnout. And now… it’s time to relive the magic on Disney Jr. and Disney+!
