Kurio is a well established brand in the market with their safest tablet for kids. With parental control, lots of pre-installed apps and games and colorful bumpers, among other features, they are also splash and bump proof. With the Kurio Genius system, the tablet includes a unique Internet filter so kids can use the tablet in a completely safe way. We supported marketing agency Day One in developing the social media concept and following up with influencers. Both in 2021 and 2022.
Kids testimonials reinvented
The client’s question came whether kids could share their opinion on social media about the ultimate kids tablet. In order to boost the results, we gave the concept an entertaining twist and directed the families towards a playful video that still highlights all the advantages of the tablet. You can judge for yourself whether they succeeded, but the creativity is obvious, right?