The international BOTI works with MASTR for a lot of its own and external brands to engage the Belgian influencer market. For several official Pokémon products, we went in search for the ultimate ambassador.
4 videos, 1.5 million views
After a selection process that we set up together with BOTI, our own Mrkrul emerged as the final ambassador. A logical choice since Arne knows how to entertain the target group like no other and his own YouTube channel is full of videos about Pokémon. The fact that he can process toys in the most creative way also played a role, of course. For Pokémon Flame & Flight, Pokémon Trainer Mission, Pokémon Trainer Guess and Pokémon Clip ‘n’ Go he gathered over more than 1.5 million views!