NMBS / SNCB
On behalf of and in collaboration with delaware, we are being involved in NMBS / SNCB’s influencer campaigns for the long term. Specifically, MASTR is responsible for the selection process and overall guidance to match the most suitable content creators with the various topics. The common thread throughout the year? On the train, you can always make productive use of your time. Whether you’re heading to a festival or to work, train time is absolutely not wasted time!
Train time = festival time
With Rock Werchter and Dour, we’re kicking off both the festival season and the first content creations for NMBS/SNCB. Four enthusiastic festival-goers created vibrant content that was reviewed, adjusted, and posted online on the official channels of the Belgian railways on the very first day. Careful planning and clear agreements ensured great visuals, both on the train and at the festival.
Train time = work time
How do people spend their time while commuting to work? Our specially selected (bilingual) reporter is finding out for you!
