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Lay’s Belgium

Lay’s is taking influencer marketing to the next level with three familiar faces on their chips for each country. Each team leader takes on the challenge to bring their flavour to victory because… only one flavour can stay. For Belgium we’ve got you covered with Marie Smeets & MrKrul!

https://mastr.be/wp-content/uploads/2025/02/Lays_logo_2019.png

Client:
Lay's Belgium

Influencers

Marie Smeets

MrKrul

Taste, Vote, Win

We invite you to taste all three flavours, vote for your favorite, and who knows—you might even win some merch or a foodie trip! Marie is leading Team Mac & Cheese, while MrKrul is the captain of Team Roasted Garlic & Herbs. Of course, we’ll stay neutral, so it’s up to you!

Vote for Mac & Cheese with this code: TeamMarie

Vote for Roasted Garlic & Herbs with this code: TeamMrKrul

Content & Influencer strategy
To overview
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Interested in joining forces? Contact us!
MASTR BV
Kwadestraat 155 bus 3.1
8800 Roeselare
Belgium
BE 0757.638.789
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