The biggest Flemish YouTubers, Céline and Michiel got their own theatrical film in 2022! For distributor Kinepolis Film Distribution, we teamed up with marketing agency Day One to tackle the content creation around ‘REWIND’ in the most creative way possible.
Social media content plan
MASTR helped elaborate and develop a content plan leading up to the theatrical launch based on the script. During some shooting days, specific short form videos were shot to be able to go with more than the standard bits from the film itself. At the big premiere at Kinepolis Antwerp, we also took over REWIND’s Instagram page for a behind-the-scenes look.
Fun fact: did you know that our own Imea Denooze plays an important role in this film?