For distributor Kinepolis Film Distribution, we teamed up with marketing agency Day One to get the film ‘Zillion’ centered around the rise and fall of Frank Verstraeten to the audience in the best possible way. And let’s face it, there was and still is no escaping it!
Social media content plan
MASTR specifically helped to elaborate and develop a content plan leading up to the theatrical release based on the script. Specific short form videos were shot during several days on set, to go with more than the standard bits from the film itself.
We also supported KFD with an important influencer campaign leading up to the movie premiere. With an exclusive influencer kit, in collaboration with Buffalo and Odette Lunette (among others), we got key content creators excited about the gigantic party in Kinepolis Antwerp. Good for a potential reach of half a million followers.
Premiere Kinepolis Antwerp
As a final component, we were enlisted to guide famous Belgian stars and influencers to the red carpet at the biggest premiere in Belgian film history and collect their posted stories and other content in a handy overview. The result? A reach of an amazing 8 million followers!