How do you keep young people away from cigarettes? By staining their favorite TikTok content with a filthy cigarette. All you need is a green screen, a cigarette costume and a bunch of enthusiastic TikTokkers. Our Luna Dupont got to be a part of that!
Negative consequences of smoking
The goal of the organisation ‘Kom Op Tegen Kanker’? To make young people aware of the negative effects of smoking in an entertaining way. Luna was 1 of the 9 creators chosen to accomplish this mission. Making someone bald, who usually is quite often busy with her looks? That’s a bold move, but not an obstacle for Luna if she can help young people with this. We, as an agency, are quite proud of that!
You can watch the complication of the campaign below and of course the full series can be found on TikTok via #WhatTheSmoke.