Karate Kid: Legends
Preparing the new generation for Karate Kid: Legends without losing that strong nostalgic touch? We found the perfect location for it, where carefully selected influencers (NL/FR) took on the challenge to become the next Karate Legend!
In the footsteps of Jackie Chan
Creating an impressive aftermovie that perfectly aligns with the film was our main goal—and we couldn’t be prouder to share the result! Four influencers, in fitting outfits, were tested by a Karate sensei on technique, strength, and endurance. Traditions were honored, and New York pizzas were served. If you’ve seen the movie, you know exactly what we’re talking about. Putting this event together delivered some truly amazing footage!
In addition to content for the official Sony Pictures Belgium channels, the influencers also shared their personal experiences on their own accounts. With a mix of organic content across both TikTok and Instagram, this turned into an adventure not to be missed.
