Opening Dunkin’
The spring season got even sweeter at Waasland Shopping with the opening of a brand-new Dunkin’ store. News this exciting simply couldn’t go unnoticed. Treating a select group of influencers to an exclusive experience while delivering maximum impact? Mission accomplished.
Workshop
To put the brand-new Dunkin’ store firmly on the map, we joined forces to celebrate the opening with an exclusive workshop. MASTR invited a carefully selected group of influencers to immerse themselves in the world of Dunkin’. After a warm welcome at the Kiosk, they rolled up their sleeves and got creative by decorating Dunkin’s best-selling donuts or designing their own creations. From colourful sprinkles to rich chocolate glaze, anything went. To keep the good vibes going, they also got to discover Dunkin’s latest fan-favourite drinks, including iced matcha, iced lattes and shaken lemonades. And of course, no experience would be complete without a thoughtfully curated goodie bag before everyone tucked into their creations.
Maximum Results
The excitement around the event translated into outstanding results. In total, we received 54 content deliverables, including an impressive 17 organic in-feed posts. Combined, the campaign generated a total reach of more than 1 million impressions. It also became clear that audiences are true Dunkin’ fans, resulting in over 30,000 engagements. Safe to say: a successful experience from start to finish.
