After West End in London and Broadway in New York, Kursaal Oostende brought the hit musical “Rock of Ages” to Belgium. Because the musical could only be seen for four days, MASTR worked out a strategy to have a social media presence with influencers and celebrities both beforehand and at the premiere.
80’s Rock Classics
We took the theme to heart, with our content creators bringing out their best rock moves on the hits of the 80’s.
With that, they shared the poster of the musical with a direct link to the tickets.
Our invitees were spoiled with the best seats, a reception during the intermission and a rocking party afterwards. The fact that it was a more than successful musical also helped, of course, for the content creators posted.