Our friends from the marketing agency Day One MPM worked out a great concept where guests found themselves in the Western zone of Walibi to witness the launch of the new family attraction ‘Silverton’. Of course, we ensured the presence of many well-known families and influencers, both Dutch and French-speaking, to complete the picture.
In the early hours, even before the park opened, we were ready to welcome our first VIP guests. Their entrance ticket? The previously sent cowboy hat and personal Wanted poster, which they could use to create fun content as a teaser to the launch.
The sheriff, host, and some other actors welcomed our celebrities to the location of the new attraction where a delicious Western breakfast awaited them. In addition, they were able to enjoy a live ambient band, numerous fun activities, and they were even able to take a picture with the personalized Walibi mascot.
Completely in the right atmosphere, the Silverton attraction’s starting shot was given (literally) and the guests were allowed to enjoy a first test ride. To recover from the adrenaline, a non-alcoholic shot was offered with the juice that drives the attraction forward and everyone could enjoy the park for the rest of the day. Even until 10 p.m., because Walibi was open extra long that day!